Fashion has morphed in recent times due to the rise of social media, fashion brands have more access to customers and vice versa. Niche brands focused on communicating narratives that resonate with their audience are increasingly leading various fashion spaces. Being a fashion brand in this new age is about…
It is no secret that streetwear has taken over the fashion world over the past few years. Simply look at Louis Vuitton, they went from a collaboration with Supreme, to hiring an artistic director who created one of the most definitive streetwear brands – Off-White. As one of the world’s…